Annotations for Shopify

Know what drove your results.

Annotrack adds annotations to your Shopify analytics timeline. Log campaigns, promotions, site changes and app installs with a date, category and note, then see exactly what was happening in your business at every spike and dip.

Annotate your timeline with campaigns, changes & key store events
Impact reports show performance before and after any annotation
Custom categories, CSV export & staff attribution
Klaviyo and Mailchimp campaigns annotate your timeline automatically
Your annotations appear on Shopify’s own analytics reports too
Free plan available · 7-day trial on paid plans · Installs in under 30 seconds
Store Annotations
Lemonbird Co. · last 6 months
Revenue
142,308
+22.6%
Orders
6,840
+14.3%
AOV
20.80
+7.2%
Sessions
98,406
+12.9%
Nov Dec Jan Feb Mar Apr Email Nov Flash Sale January Sale Press feature Influencer
Recent annotations
Influencer post: Noor S.Apr 10
Press feature: Sunday Times StyleFeb 25
January sale: 48h, 30% offJan 27
Flash sale: 24h, 20% offDec 14
Newsletter: November lookbookNov 5
Trusted by Shopify merchants
The chart only tells half the story

Annotations for Shopify that show you what drove the line.

Every spike has a story behind it: a campaign you sent, a creator who posted, a homepage swap, a restock. Annotrack pins those stories directly onto your Shopify charts so you can attribute revenue to the decisions that actually moved it. And with the built-in Klaviyo and Mailchimp integrations, your campaigns annotate the timeline for you. Everything you log also appears on Shopify’s own analytics reports, credited to Annotrack, so the context follows you wherever you read your numbers.

Annotate any chart, in one click.

Drop a marker on revenue, orders or sessions the moment something happens. A flash sale, a press hit, a homepage rewrite. Markers carry colour, category and a note.

Revenue · Orders · Sessions

Before & after, by the numbers.

Every annotation auto-generates an impact report. 7, 14 or 30 days before vs. after, so you know exactly what the email, the post, or the theme change was worth.

Impact report · Comparison windows

A categorisation system that grows with you.

Start with sensible defaults: Marketing, Site Changes, Inventory, External. Add your own, colour-code them, save templates, and tag every annotation to a teammate.

Custom categories · Staff attribution

Klaviyo and Mailchimp campaigns, added automatically.

Connect Klaviyo or Mailchimp and every sent campaign lands on your timeline on its own, with your recent history backfilled and new sends kept up to date. The timeline fills itself in, with nothing to log by hand.

Klaviyo & Mailchimp auto-sync · Campaigns

Your notes, on Shopify’s own charts.

Everything you log also appears on Shopify’s native analytics reports, credited to Annotrack. The context is there whether you are working in Annotrack or reading the numbers in your admin.

Shopify analytics · Automatic

Events that last more than a day.

A week-long sale is not a single moment. Give an annotation an end date and it draws as a shaded band across the whole run, so the period reads at a glance. Overlapping events stay readable.

Date ranges · Shaded bands

Know what you cannot explain yet.

Your coverage score shows how many significant movements in revenue, orders and sessions have an annotation nearby. Annotrack then flags the ones with nothing logged, so the gaps get filled while you still remember what happened.

Coverage score · Suggested annotations

A year of decisions, recapped.

Annotrack Wrapped pulls out your biggest sales day, your best event by lift and your most-used category for any period. Milestone badges mark your progress as your timeline grows.

Annotrack Wrapped · Milestones
The annotated chart

Every spike, explained.

Annotrack lives inside your Shopify admin and reads the same data your analytics page does. Click anywhere on the chart, add a note, pick a category, and the marker stays pinned forever, across views, metrics and date ranges.

  • Toggle annotations on Revenue, Orders, Sessions or all together.
  • Eight built-in marker colours, fully customisable per category.
  • Annotations sync across staff accounts in real time.
  • Mark a single day or a full date range, drawn as a shaded band.
Marketing Site Changes Inventory External Flash Sale Influencer Custom Note
Revenue with annotations
Revenue Marketing Promotions Influencer Site changes Inventory
The impact report

See what each event was worth.

Open any annotation and Annotrack compares the 7, 14 or 30 days either side: revenue, orders, AOV, conversion. No spreadsheets, no cohort gymnastics. Just the lift, by the numbers, attributed to the event you ran.

  • Configurable comparison windows: 7d, 14d, 30d.
  • Revenue, orders, AOV and conversion deltas in one view.
  • Export any report as CSV for your monthly review.
View on App Store
Influencer
Influencer Post: Noor S.
Apr 18 · Compared to 14 days prior
Revenue lift
+6,420
+34.2% vs prior
Orders
+312
+28.1% vs prior
AOV
20.58
+4.8% vs prior
Sessions
+4,118
+22.4% vs prior
Comparison window14 days before vs. after
Attributed toMaya R.
Conversion rate Δ+0.42 pts
NotesFeatured the spring jacket. IG & TikTok
How it works

From install to first insight, in minutes.

Annotrack installs from the Shopify App Store as a single click. Authorise the data, drop your first marker, and the impact report is ready as soon as the comparison window completes.

01

Install from the App Store

One-click install. Annotrack appears in your Shopify admin sidebar. No embeds, scripts or pixels to wire up.

02

Annotate the chart

Click anywhere on the revenue, orders or sessions chart. Add a note, pick a category, attribute it to a teammate.

03

Read the impact

The before-and-after impact report generates automatically. 7, 14 or 30 days, your choice, by revenue, orders and AOV.

04

Decide what to do next

Export to CSV for the monthly review. Repeat the things that worked, retire the things that didn’t.

Customers

Built for merchants who run their store on evidence, not guesswork.

“The impact report killed a campaign we’d been running for two years. Worth the subscription on the first Monday.”
DR
Devon Reyes
Growth, Northwheel & Co.
“Finally an analytics tool that respects the Shopify admin. Looks native, and the team adopted it without a meeting.”
SO
Sara Osei
Ops Lead, Margot & Magnolia
Pricing

Simple, store-sized pricing.

Start free with up to 25 annotations. Upgrade when you need custom categories, CSV export and full impact reports. All charges in USD; recurring billing is handled by Shopify, every 30 days.

Free
$0 / month

For new stores trying out the workflow.

  • Up to 25 annotations
  • Standard categories
  • Analytics timeline view
Install free
Unlimited
$15 / month

Everything Annotrack does, with full reporting unlocked.

  • Unlimited annotations
  • Custom categories and tags
  • CSV export
  • Impact reports
  • Staff attribution and templates
  • Automatic Klaviyo and Mailchimp campaign sync
  • 7-day free trial
Start free trial
Frequently asked

Questions, answered.

How does Annotrack get my Shopify data?
Annotrack installs as a native Shopify app and reads the same revenue, orders and sessions data your admin reports use. Nothing leaves Shopify’s authorised data scopes, and you can revoke access from your admin at any time.
Does Annotrack connect to Klaviyo and Mailchimp?
Yes, both. Connect your Klaviyo or Mailchimp account and Annotrack automatically adds your campaigns to the timeline as annotations, both your recent history and every new campaign from then on. You choose which campaigns sync and can exclude any you would rather keep off the chart, with no manual logging required.
Do my annotations appear on Shopify’s own reports?
Yes. Annotrack publishes your annotations to Shopify’s native analytics reports, credited to Annotrack, so you get the same context whether you are working in Annotrack or reading the numbers in your Shopify admin. Multi-day events appear as ranges, and campaigns synced from Klaviyo and Mailchimp come across automatically alongside the ones you add yourself.
Will it affect my storefront performance?
No. Annotrack runs entirely inside the Shopify admin. No scripts, no pixels, no theme edits. Your storefront is untouched.
Can my whole team annotate the chart?
Yes. On the Growth and Unlimited plans, every Shopify staff account can add annotations. Each one is attributed to the person who created it, so you can look back and see who ran what.
Can I export the impact reports?
Yes. The Unlimited plan exports every annotation and impact report as a CSV, perfect for monthly reviews or pasting into your investor update.
Do you support multiple stores?
One Annotrack install covers one Shopify store. If you run multiple stores, install Annotrack on each one. Brands running large multi-store portfolios can email us about a portfolio plan.
How do I cancel?
Uninstall from your Shopify admin like any other app. Billing stops immediately and your data is retained for 30 days in case you change your mind.
Install from the Shopify App Store

Annotate your first spike today.

Free plan available. 7-day trial on paid plans, no card required. Live in your Shopify admin in under 30 seconds. Cancel from your admin at any time.

  • Free plan, up to 25 annotations
  • 7-day trial on paid plans, no card
  • Cancel from Shopify admin, any time
  • Live support, < 4-hour reply
  • GDPR compliant & Shopify Plus ready